Your member homepage is one of the most important pages on your site. It's where members land each time they log in, and it should be designed to keep them engaged, help them easily navigate your content, and encourage them to remain active subscribers. Whether you’re welcoming a new member or a long-time subscriber, this page needs to provide value every time they visit. Here’s how to create a member homepage that maximizes retention and enhances user experience.
1. Personalize the Welcome Message
A warm and personalized welcome can make all the difference. If your platform allows for cookies or user data integration, greet returning members by name with a “Welcome back, [First Name]!” message. This small touch creates a sense of familiarity and community, making members feel valued.
2. Include a "My Account" Area
Ensure that members can easily find and manage their account details. This section should display:
- Their membership level
- Purchase history
- Subscription details (including renewal dates and payment information)
A well-organized "My Account" area reduces frustration and helps members manage their subscription effortlessly.
3. Cater to Both New and Veteran Members
Your member homepage needs to serve two audiences: brand-new members who need guidance and returning members who want quick access to resources. Balance your design by including:
- A quick-start guide or onboarding section for newcomers
- A featured section for returning members with recent updates, new content, or upcoming events
4. Provide Clear Links to Content and Courses
The member homepage should act as a central hub that connects users to:
- Online courses
- Exclusive content
- Live events or webinars
- Community discussions
Make sure these links are prominent, easy to navigate, and clearly labeled to avoid confusion.
5. Configure Non-Member Messages
Not all members will have access to every piece of content. When a member tries to access something outside their subscription level, ensure they see an appropriate message rather than an error page.
- Clearly explain why the content is restricted.
- Provide an easy way for them to upgrade their membership with a call-to-action.
6. Double-Check Content Assignments and Links
Broken links or misassigned content can frustrate users and lead to cancellations. Regularly audit your member homepage to:
- Verify that all content is accessible to the correct membership levels
- Ensure all navigation links work properly
- Test the user experience from both a new and returning member perspective
7. Offer an Easy "Contact Us" Option
Make sure members can easily reach out with questions or concerns. A simple “Contact Us” button that links to a support email, chat, or help desk ensures members feel supported and increases overall satisfaction.
8. Include a Member-Specific FAQ Section
A dedicated FAQ section for logged-in members can reduce support inquiries and provide quick answers to common questions. Cover topics like:
- How to upgrade or downgrade membership
- Payment troubleshooting
- Course access and progress tracking
- Community guidelines
9. Use Teaser Content to Encourage Upgrades
If a member doesn’t have access to premium content, entice them with teaser previews. Include snippets of locked content along with a “Read More” button that leads to an upgrade prompt. This approach can drive upsells and encourage engagement with higher-tier offerings.
10. Optimize Your Top Navigation for Members
The navigation menu for logged-in members should be different from the public site navigation. Remove unnecessary promotional items and ensure the following are easily accessible:
- Dashboard/home
- Courses
- Community or forums
- My Account
- Support/FAQ
A streamlined navigation menu makes it easier for members to find what they need without distractions.
Final Thoughts
A well-structured member homepage can significantly impact retention and engagement. By making navigation intuitive, personalizing the experience, and ensuring members always find value when they log in, you’ll create a homepage that keeps them coming back. Regularly update and test your homepage to ensure it meets your members’ evolving needs, and you’ll see long-term loyalty and satisfaction.
Need help building the perfect member homepage? Book a call with our support team.
