Case Study: Launch a Website Offering Comprehensive Checklist Resources
By Jeanne Berg
March 4, 2025
Kate Faulkner OBE, is one of the UK’s leading independent property experts. With her extensive career in the industry, she recognised the need for an accessible online resource to help individuals navigate their property transactions with confidence.
To address this, she created PropertyChecklists - an invaluable tool for both property buyers and sellers. The website offers a range of comprehensive checklists and resources designed to empower users to make informed decisions at every stage of the process, ensuring a smooth and successful transaction every time.
The membership model allows individuals to sign up and gain exclusive access to a wealth of tailored content, from step-by-step guides to real-time industry updates.
Each year, it's estimated that people in the UK waste over £4 billion on failed property projects, often due to poor planning or unfortunate dealings with rogue traders. PropertyChecklists aims to help prevent this. The website assists aspiring property developers and industry professionals alike.
Kate explains: "It’s a simple concept. Whether you’re planning to buy or sell a property, install new flooring or find a plot of land for your dream project, we provide comprehensive checklists to guide you through each key step. We link you to essential information and connect you with trusted companies. And if you ever get stuck, just email us, and we’ll help solve the problem."
Kate regularly appears on BBC Breakfast, ITV news, Radio 4 and 5Live, while also writing for Period Ideas, Moneywise and Which? Magazine. She has also been the Daily Telegraph’s buy-to-let expert, and the idea behind launching the site was to enable people to get individual advice from Kate and her team. This is all provided free of charge, with the aim simply being to help people carry out their property project successfully. She continues: “The main issue, as for many websites, was getting the design right. It is important to keep it simple and easy to navigate without the site looking cheap, but SubHub helped us with this from the start. Next was how to maximise traffic to the site. We realised using social networks, collecting email addresses to send out newsletters, and constantly appearing in the media was a powerful combination to drive this traffic.
“If people sign up to our website they do so for help with their property project. We regularly ask them what information they need, encourage feedback and interaction and our twice weekly mailings focus on residential property. Members have signed up for property content and we always give them unique, independent, up-to-date information to help their project. We don’t send them anything else we are asked to promote, we don’t advertise things which aren’t relevant and we don’t sell their data.”
Kate gives over 50 presentations a year, so regularly interacts with industry people and members of the public. After each seminar she offers 10-20 ‘top tips’ or ‘steps,’ which are always well received, and it was this positive feedback that inspired the idea for the website. In order to reach more people it was decided to replicate these checklists online, supported by the top property companies in their area of expertise. The plan for 2014, though, is the world of video and online seminars.
Kate signs off with effusive praise of ourselves (we promise we haven’t paid for this,) saying: “Quite simply, we couldn’t exist without SubHub as the start-up costs and the need to run an in-house IT department would prohibit us from being able to build the business from scratch. The content management system is so simple to use. Whether it’s selling books through the ‘shop’ or using the forum, it can all be done by pressing a few buttons and is very intuitive. “The support and help we have from the team is second to none – they’re always there for you. It’s a great way to get your business up-and-running quickly, and cost effectively.”
Jeanne Berg
As part of the SubHub team, I’ve been helping people build, grow and manage their membership websites for over eight years. I’ve written blogs about a variety of topics but particularly enjoy writing about web design. Though I’m a native New Yorker, I live in the United Kingdom and am raising two sons who speak with British accents. Outside work, I’m a dedicated volunteer gardener at my local park, countryside rambler and secret K-drama fan.
Selling digital PDF downloads and printables has become a highly popular and profitable online opportunity for individuals and businesses. Whether you're an educator, subject matter expert, coach, or crafter, creating and selling digital products can be an excellent way to generate passive income.
Using a membership website to sell your online learning materials allows you to support teachers with fresh resources while generating recurring revenue and showcasing your expertise.
Yoga continues to thrive as one of the most adaptable and accessible fitness practices, making it an ideal discipline for online instruction. With minimal equipment and the flexibility to practice anywhere, transitioning from an in-person studio to an online membership-based platform is easier than ever.
Lower Overhead Costs – Eliminate expenses associated with running a physical studio.
Flexible Income Streams – Generate passive income through on-demand classes, memberships, and live sessions.
Personalised Learning – Provide students with an extensive library of yoga sessions categorised by style, duration, and focus, allowing them to tailor their practice.
Deborah Stanley, founder of ThriveYoga, successfully launched her online yoga studio with these benefits in mind. She leveraged the SubHub membership platform to create a seamless experience for her students. We spoke with her about her journey, insights, and tips for building a thriving online yoga community in 2025.
Can you tell us a little bit about your background and what led to you to setting up your site?
I've been a yoga teacher for 12 years and I wanted to offer my classes online so my pupils could practice at home and people who couldn't attend my in-person classes could enjoy the benefits of yoga whenever they wanted to.
Why did you decide to use SubHub and how long did it take for your website to be online?
I wanted a membership site that did everything - hosted the website, managed the members, linked to the payment method, that I could update and add to myself and offered support and back-up when I needed it.
How involved were you in developing the website, and did you have any experience in creating a website before?
I was involved in building the website from scratch and worked closely with the developers to ensure the site worked as I needed it to. I have created a very basic website for my in-person classes before.
How hands on are you with updating your site? Do you create everything yourself, do you have any staff, or do you outsource?
I create everything myself. I write a weekly blog and add a weekly video myself. I don't have any staff, except a slightly more tech-savvy and willing-to-help husband.
How much time do you spend updating your website?
I don't make many changes to it apart from writing my weekly blog and setting up my weekly video. How do you interact with members and what’s the key to keeping them happy? I keep in contact with them via my blog, newsletters and social media. A variety of different classes and different information about yoga keeps people happy, plus a smooth-running, straightforward membership process with no surprises or glitches so they can view their videos whenever they want to.
How has SubHub enabled you to grow?
I am able to teach yoga to many more people than I could in my in-person classes and potentially make more money from doing so.
What kind of content is most popular on your website and why do you think that is?
The videos - people join Thrive Yoga to practice yoga with an experienced teacher who offers varied classes suitable for all abilities.
How have you grown your email subscribers and how do you manage them?
I have not done much advertising yet but some members have found me through word-of-mouth, the Thrive Yoga Facebook page and Google search. I manage them via Mailchimp.
How important is your website for your business?
My website IS Thrive Yoga. Without it I can't offer the videos or the membership.
Now that you've created a website, how do you make money from it?
I sell a monthly membership package.
From your experience, what are the basic steps somebody needs to take to setup and develop a successful website?
Help from an expert - it is extremely time-consuming if you don't know what you are doing. To develop it you need to be consistent with what you are offering in a clear and easily-understandable way.
What advice would you give to somebody thinking of starting their own website with SubHub?
I would say that if they don't have any experience of putting together a website or membership site then getting everything done 'all under one roof' with SubHub rather than trying to piece individual bits together using lots of different providers saves time, sanity and money. SubHub has yoga membership website temples that you get started with.
What can people expect from your site or company the next 6 or 12 months?
All-in-one membership website builders have emerged as transformative tools that simplify the process of creating, managing and earning an income from your knowledge. They empower individuals by letting them establish their online presence quickly, efficiently and affordably.
These comprehensive platforms offer an array of features and functionalities under a single roof, eliminating the need for coding or the use of multiple tools.
With all-in-one website builders, you can effortlessly design, customize and publish your website. These platforms typically include user-friendly drag-and-drop editors, templates and a variety of built-in functionality so all aspects of your business are in one place.
If you're ready to start a membership website then this article will provide guidance and examples for the top website builders and their best use cases.
What basic features should your builder have
User registration and login: the ability for users to easily create accounts and log in securely.
Content restriction: you should have the ability to restrict access to specific content to incentivise memberships and provide value to subscribers.
Membership levels: this feature is crucial to creating distinctive member tiers and effectively monetizing your audience.
Responsive design: ensure the platform is accessible and functional on various devices and screen sizes.
Integrated payment processor: your builder should be able to securely process payments using gateways like Stripe and PayPal.
Automated workflows: time saving functionality that streamlines administrative processes by sending welcome and renewal emails.
Analytics: data tracking and reporting tools are essential to making informed decisions about your website’s performance.
Customer support: access to reliable and responsive customer support for troubleshooting and assistance.
How to select the right all-in-one website builder
When selecting which website builder to choose, start by considering your specific use case, content, goals and audience needs.
By defining the scope and purpose of your membership site, you’ll be able to determine what functionality you’ll need and which platform has the capabilities to deliver it.
Most membership website builders are designed with specific use cases in mind and their features and functionalities reflect this specialization.
For instance, platforms like MemberPress and Wild Apricot are focused on providing solutions for online communities or associations with tools for managing membership.
While education-focused builders like Thinkific and Teachable cater to instructors, offering features tailored for online course creation and management.
The key is to identify your specific needs and objectives, then choose a builder that aligns with your intended purpose. You should also evaluate factors such as pricing, scalability, security, and reliable customer support.
Top 5 membership website builders and their best use cases
Circle is a platform for building, managing and monetising your online community. It's easy to use with a clean and intuitive interface and responsive support.
This platform is particularly useful for those seeking to foster engagement, discussions and collaboration around a shared interest, topic or brand. The cornerstone of the platform is its community facing features.
Features include:
Community building: tools for creating and customising your online community with categories, topics, or channels.
Member profiles: so users build a sense of identity within the platform.
Discussions and posts: initiate and participate in discussions, ask questions, share knowledge, and post content.
Notifications: features to keep members informed about new posts, replies, and updates.
The platform also includes online courses, live streaming, automation workflows, metrics and more.
Standout feature: is its interactive community space that provides chat rooms, private messaging, event spaces, live streams and more. An alternative to using a private Facebook group.
Use case: best suited for individuals and brands looking to build, manage and monetize their online communities.
Best for: established community centered creators.
Starting at: $49/mo with 4% transaction fee and 10GB of storage.
Kajabi is a premium priced, all-in-one website builder designed for creating and selling online courses, memberships and digital products.
Whether you're a subject matter expert, coach, or organization wanting to provide structured learning experiences, Kajabi offers a comprehensive solution with many built-in tools.
Kajabi provides tools for creating and hosting courses, managing members, marketing your content and processing payments, all within a single platform. It's a versatile choice for those seeking to deliver educational content, whether it's in the form of video courses, e-books, webinars or other digital products.
Your website is built using an editor that allows you to select and assemble content blocks from a menu.
Kajabi has a user-friendly interface but, as with most all-in-one platforms, there is limited customisation that can be done to your website's design.
Features include:
Course creation: robust system for creating, hosting, and selling online courses which include videos, documents, quizzes, and more.
Website builder: powerful website builder lets you create a professional looking website.
Email marketing and automation: built-in email marketing tool lets you to send newsletters, automate email sequences and segment your email list.
Standout feature: is its built-in email marketing editor to create custom email campaigns.
Use case: best suited for coaches and creators looking to monetize their knowledge through online courses.
Best for: established coaches and creators as it is a premium priced option.
SubHub is an all-in-one website builder that specialises in membership and turning all forms of content into income.
It's strength lies in its flexibility, making it a suitable choice for a wide range of membership use cases.
SubHub provides the necessary tools for managing subscribers, selling online courses, delivering content, processing payments and building an online community around your niche or expertise.
Its built-in store adds a significant layer of e-commerce functionality to your membership website. It's particularly useful for those who want to sell additional products beyond just membership subscriptions.
Use case: best suited for individuals and businesses looking to monetize their content through selling memberships and stand alone products.
Best for: knowledge experts, coaches and creators with content rich websites.
Starting at: $47/mo, 500 members, unlimited products and pages.
Vonza is a platform tailored to the needs of course creators, coaches, and digital entrepreneurs. With an array of tools and features, Vonza simplifies the journey of transforming your knowledge and expertise into a thriving online business. It's all-in-one platform provides a comprehensive set of tools to create and deliver online course content.
While Vonza has an array of functionality, its website builder has limited design flexibility compared to other platforms. So its websites can have a generic appearance.
Features include:
Course creation: easily create and host online courses which include video, quizzes, assignments and progress tracking.
E-commerce: sell physical and digital products, memberships and courses.
Email marketing: integrated email marketing tools and lead nurture.
Standout feature: is its powerful online form builder to create online surveys and quizzes.
Use case: best for course creation.
Best for: new coaches and creators.
Starting at: at $99/mo for 5 courses and 10 products and Stripe integration.
Kartra is an all-in-one platform with built-in, comprehensive marketing tools. Whether you're looking to build a website, manage email campaigns, sell products or create marketing funnels, Kartra gives you the ability to centralise all those functions in one place.
Many membership websites use social media to drive traffic. However, if you want to create targeted campaigns then Kartra's integrated marketing suite of tools lets you build and manage lead generation pipelines with opt-in forms and landing pages.
While Kartra's purpose is to simplify e-commerce, the platform is so comprehensive that the learning curve is long and setting up workflows can be complex. So you need to be prepared to commit time to learning the system.
Users also report that the website page builder has design limitations and can be slow to load.
Features include:
Marketing automation: to create and manage campaigns, set up email sequences, follow-ups and segment your audience to deliver personalized content and offers.
Affiliate management: recruit and manage affiliates to help promote your membership site.
Standout feature: is its automated, sales-driving marketing funnels.
Use case: best for marketing campaign creation and selling products.
Best for: product marketers.
Starting at: at $119/mo for up to 2,500 contacts, 20 products and 100 pages.
In summary
All-in-one membership website builders cater to a wide range of use cases, from education to content subscriptions and community building. The best choice for you depends on your specific goals and requirements, so it's essential to consider the features and integrations that align with your website's purpose.
It's time to build your membership website
Book a demo and see everything that's possible with SubHub.
Bekah's vision led her to become an online fitness coach over eight years ago.
She recognised that, for many of her in-person gym clients, finding the time to workout was a balancing act between their job and family responsibilities. Responding to this pain point led her to explore the benefits of delivering her fitness classes in a virtual format via a membership website.
Bekah identified her customer persona to be busy women. This understanding of her target audience led her to launch her website, BekahFit, which features fitness routines that require limited equipment, time and space.
Besides convenience, her members appreciate the range and variety of classes available on her website and being able to customise their workouts according to their preference, schedule and body focus.
Bekah has gained a devoted member base by regularly posting new content and being responsive to the needs of her members. Her commitment and expertise are what keep her members renewing.
Can you tell us a little bit about your background and what led you to set up your site?
Fourteen years ago, while I was still in college, I started teaching aerobics classes. Later, I started giving personal sessions in addition to teaching many group exercise classes. I have been in the fitness industry for many years now and it is constantly changing and evolving. It is important to stay up to date with research, education and technology in order to be successful. I had been pondering the idea of an online fitness site for about a year before I actually got started, so I knew that the time was right.
Why did you decide to use SubHub and how did it work out at first?
I did some research online and came across SubHub. SubHub offered exactly what I needed and turned out to be extremely cost effective. Their customer service walked me through the process of setting up a a website and explained to me that they could handle the back-end. I started filming workouts each week and would add them to my website under specific categories. Both past and current clients signed up immediately and told me that they loved the workouts.
What is your passion?
My passion is definitely women’s fitness. Women are the most faithful customers when they trust you and believe in what you are selling them. Women are extremely loyal and over the years I have developed a large following of women who want to change their body and get in shape.
My workouts are geared specifically for women, although men are welcome to sign up as well. I design the fitness routines so they can be done at home by people with limited equipment, time and space. I use Facebook to create excitement about the new workouts each week and it lets me stay in contact with my followers.
What's the interaction like between you and your members?
I receive daily messages from women letting me know their weight loss progress, or how much they love the workouts, or how they can finally fit into their “skinny jeans” again. It’s fun for me because I get to be as creative as I want with the routines, and I thrive off the feedback from my members.
In conclusion
Becoming a successful virtual fitness trainer builds on many of the same fundamental skills as when working with a client one-on-one. While the setting may be different, the core principles of effective coaching, building rapport and trust, remain unchanged.
As a virtual coach, you must demonstrate understanding your member's fitness goals by responding with effective online solutions.
Virtual fitness coaches also need to show their ongoing commitment by regularly posting new content and utilising interactive formats like forums or live Zoom classes to foster community. These formats give you the opportunity to engage, motivate and provide the accountability many members need to sustain themselves on their fitness journeys.
By incorporating these in-person skills into your virtual practice, you can effectively connect with and guide your clients toward achieving their fitness aspirations, regardless of physical presence.
Free membership ebook
Download our five-step guide to a profitable membership website
Cheri has been a yoga instructor for over eighteen years. While teaching mat yoga, she realised that many of her senior students were having difficulty getting up and down off the mat. This prompted her to start creating chair yoga routines. She quickly found there was a large and enthusiastic audience for this type of yoga.
When Cheri launched her membership website, InspireEncourageEmpower, she had already organically identified her target audience - seniors who wanted to improve their flexibility. She had recognised a pain point that was being experienced by some of her students and created a solution.
By defining her 'customer persona' and understanding their problems, Cheri has been able to effectively target her website's content and marketing. In the saturated online yoga marketplace, Cheri has carved a niche focused on delivering a customised member experience to a niche audience.
Can you tell us a little bit about your background?
I have been a yoga instructor for over 18 years and when I was teaching mat yoga, I realized some of my seniors were having a difficult time getting up and down off the mat. I wanted to come up with an alternative yoga routine where they could still remain active, do a yoga routine while gaining flexibility and strength. Over the last 8 years, I have been creating Chair Yoga Routines to teach to seniors at Independent Facilities, Memory care, individuals in wheelchairs, car accidents and 55+ senior communities. It grew rapidly and I was teaching these classes between 12-15 times a week.
Why did you decide to build a membership website?
Since my Chair Routines were so successful, I wanted to reach the collective and get seniors to move their body in the comfort of their own home without having to go to the gym for a workout. Some seniors have health concerns and mobility issues that prevent them from going to any gym facility. This membership site was the best decision I every made. I can now reach people around the globe, keep individuals active and make exercising fun. I LOVE what I do and the testimonials I receive from my seniors, keep me motivated to update my videos and create new ones to make it interesting and dynamic.
Why did you choose the SubHub platform? What are the platform features most important to you?
It was easy to use and I could get all the technical support I need. This allowed me to focus on creating videos instead of worrying about the technical side of the website. The customer support is superior. They are always there to solve your issues quickly and really want to help you succeed and work past any issue you have. I always give them 5 out of 5 stars. I really do appreciate their hard work and dedication.
How did you get your first members?
I have obtained 90% of members through Pinterest and Instagram. I have run google ads and facebook ads in the past but my social media sites are where I obtain my clients. They want to know there is a real person behind this site and I am readily available everyday for my followers creating videos to help them move their bodies. I respond to every email, comment and direct message myself. I do not have anyone working on my behalf!
What has been the most effective way to drive traffic to your website?
Social Media: Instagram, Pinterest and Youtube.
Do you use social media to get members for your website? What platform have you found to be the most effective?
Yes, Instagram hands down!
How have you grown your email list and how often do you send out email campaigns?
Yes, I have grown my email list by offering a free Chair Yoga Video but I think people are bombarded with email and I only send out an email once a month.
What kind of content is most popular on your website? And how often do you post new content?
My website is pretty static. I post videos 7 days a week on Pinterest, Instagram and 4 times a week on Youtube and I drive everyone to my website and it links directly to my membership page. EVERY link from my social media site links directly to my membership page on my website. I go into details about the benefits they will receive when they join. I always have an opening video of me talking about the membership first and verbiage below with more details.
What advice do you have for anyone launching a membership website?
Start building your social media sites immediately and in the beginning you need to post videos 3 times a day. I know it seems like a lot of work but it will pay off!!
How has the SubHub platform helped you to reach your goals?
They have made my life so much easier by handling the technical side. It gives me more freedom to focus on the videos to help my seniors move their body and stay active. Plus they address any issues I have immediately and try and solve the problems as quickly as possible.
In conclusion
Creating a successful membership website depends a lot on identifying your target audience and defining their pain points. The more you understand your audience, the better you'll be able to address their needs in your content creation and marketing campaigns. Personalising the experience of your product might target a smaller audience but will deliver a more relevant product to your audience and achieve a greater impact. So take the time to understand your audience, their needs and the solutions you can offer.
Free membership ebook
Download our five-step guide to a profitable membership website
Ready to transform your knowledge into an online business with a membership website but don’t have the time or skill to build it yourself? Our design service could be the solution.
If you're contemplating setting up a membership website, you may be looking for a little inspiration. We've gathered some outstanding examples using the SubHub platform. Why reinvent the wheel? Take a look at what others have done on their membership websites. Our guess is something will twig some ideas for you to implement in your own website.
Let's start by confirming that your business or organization is a good fit for a membership website.
1. What is a membership website?
Simply put, a membership site offers content that requires a recurring payment for access. But that doesn't mean that all your content should be behind a paywall. In fact, you wouldn't want the entire site to be restricted to paying customers. Some of your content should be free so that you can give website visitors a taste of what you have to offer before they buy.
2. Why start a recurring income website?
In a word, monetization. Many coaches, experts and trainers have a world of content such as e-books, downloads, blog posts, PDF's, infographics and more. But all that great content isn't providing any income until it's gathered together in an organized fashion that people can consume and pay for.
3. Isn't a membership website a lot of work?
On the contrary, a membership website is the perfect online solution to keeping all your content in one place, making it all much easier to update. Content management just got easy! Online courses can be evergreen and make money year after year, allowing students to sign up anytime. That means they can join the course any time and you don't have to be there to moderate.
4. Why do people join membership websites?
First and foremost, they want to gain access to you and your content in a way that is easy and convenient. A membership website lets you curate your assets in one place so your members never have to go anywhere else. Secondly, you can give your members unlimited access, allowing them to review the material over and over again. You also have the ability to cultivate a sense of community. Many of the web platforms available offer features such as a member directory and a member forum where your customers can get to know each other and benefit from each others' experiences.
Fitness & Wellness Websites
The membership website model is ideal for selling training videos in the fitness & wellness niche. Whether you specialize in weight training, yoga, weight loss or nutrition, there is always an audience waiting to jump into evergreen membership content they can consume at their own pace.
Bekahfit.com This women’s fitness site uses embedded video to allow her clients to follow her workout routines as she demonstrates. The small padlock icons on each image tell public visitors that the content is behind a paywall.
Fitin15.io On this fitness membership site, users can join the membership to gain access to a combination of streaming video and downloadable files, such as .PDF and audio files. Special reports, ebooks, meditations, and healthy recipes are available to logged in users.
Relentlessmuscle.com This workout membership site focuses on community and daily live content to both encourage membership and retain the interest of current members.
Business & Life Coaching Membership Websites
The coaching industry has never been bigger than it is right now. The estimated market size of the coaching industry is $15 billion in 2019, with a 6.7% expected average yearly growth rate. If you're an expert in your field you can't afford to over look this online opportunity for a profitable membership website.
Aaron Chong of Ultimatecloserclub.com makes good use of Facebook testimonials and a popup chat message bot to convert visitors into members. Once a part of the community, logged in members have access to a wide range of masterclasses and courses.
Runforgod.com offers their members various challenges and opportunities to enjoy running as part of a community. A coaching program is also available. The site uses the SubHub built-in FAQ block on their homepage to field common questions.
Resourcecenter.forumsherpa.com is a resource for Forum administrators to access instructional and informational articles on group leadership. A vertical sidebar menu on every page helps visitors understand at a glance how the content is organized, with easy access to categories and sub-categories
Expert Advice
tinnitustunes.com is an online information resource for the medical condition tinnitus. It provides expert advice on available treatments and techniques in the form of classes, downloads and relaxation audio files. The website provides free information to the public along with member only content for both sufferers and clinicians.
Financial and Investment Advice Membership Websites
Expert stock traders and financial advisors are always in demand, and that trend is not likely to change in the future. As Olivia S. Mitchell and Kent Smetters put it in their article "The Market for Retirement Financial Advice", "The longterm shift away from traditional defined benefit pensions toward defined contribution personal accounts requires us all to become more financially sophisticated than ever before." Advisors and coaches with stock trading and investment experience have a huge available market for recurring income from a financial advice membership website.
leadlagreport.com A dynamic video banner draws visitors in to find out more about this investment strategy report site.
oatinformation.com This niche financial strategy site focuses on the oat market and makes extensive use of the blog feature on their SubHub site to keep both public and logged in visitors updated on the latest oat information.
sltrades.com This site uses watchlists and alerts to keep members up to date on trading opportunities and strategies.
Industry News
runningrestaurants.com is dedicated to helping independent restaurant owners and managers by offering a wide range of online tools and resources to help build and improve their businesses.
profitandbeauty.com This site offers tax and financial management advice to professionals in the beauty industry. It offers courses and a selection of e-books in the online store.
Courses and Online Learning
Many membership websites also feature online learning. The SubHub platform lets you easily offer multiple online learning options. Learning material can be included in membership, sold as downloads in the stores or as a course.
loveprayteach.com sells access to their printable Sunday school handouts multiple ways. Members can access all the lessons available in their membership tier. Or website visitors can purchase individual lesson packs as needed from the built-in online store.
functionfirsted.com provides a comprehensive range of online courses, webinars and workshops to inform pain management practitioners in using evidence-based methodologies and exercise solutions to improve patient outcomes.
gentlesleepclub.com The Gentle Sleep Club's soft star-studded background is perfect for a site that helps busy mothers get enough sleep themselves as well as getting to know their child’s unique sleep personality.
profilebasedmarketingacademy.com offers entrepreneurs specialised social media training for LinkedIn. Laura has condensed over 15 years of social selling experience into compact, powerful lessons that can be completed in less than 5 minutes.
raphaeducate.com This membership website offers parents an array of online physical, occupational and speech therapy exercises they can do at home with their children. The site contains an extensive library of embedded video exercises for parents to choose from once they sign up for the membership.
stemsmart.net This membership site is a teaching resource for the parents of pre-school aged children. This site is unique in that it not only offers a large assortment of courses and trainings, but can be viewed in many different languages.
Publish an online magazine
horsemanship-journal.com uses SubHub to delivery an digital version of their monthly print magazine. The online magazine version helps to improve audience reach, generate leads and increase revenue potential.
growingformarket.com is the online magazine for market farmers. The site regularly publishes new content but also hosts an extensive archive resource of over 1600 past articles. Their membership website lets them sell subscriptions, books and apparel. Additional revenue is generated by utilising the article page sidebars for advertising opportunities.
How to Create and Grow Your Own Membership Website
Now that we've seen some examples of membership websites others have created, let's take a look at how you can get started on yours.
Creating your own membership website has never been easier or more affordable than right now. With an assortment of web platforms and expert help available, your online business can be generating recurring income in short order.
SubHub is one of the easiest to set up and affordable platforms out there. Course set up is a breeze with the course editor, and you can choose a beautiful modern website template, or create your own design using customizable layouts.
Follow these steps for a quick start and you'll be well on your way to your own membership website.
1) Sign up for a free trial with SubHub.com 2) Select a template and begin customizing your site 3) Set pricing and payment frequencies for your services 4) Get help with any of the above at support@subhub.com
Simply put, a membership site offers content that requires a recurring payment for access. But that doesn't mean that all your content should be behind a paywall.
What is evergreen membership content?
Evergreen content is content that is available to users any time. It allows them to sign up to an online course and consume the material at their own pace.
Why do people pay recurring fees for a membership website?
1) People love curated content that is available to them at their convenience. 2) People want to have access to advice and coaching from a particular expert who they follow. 3) A sense of community is an important aspect of any membership website. Users want to interact with and learn from each other as well as from the leader or administrator of the website.
Isn't creating a membership website extremely time-consuming?
The key is to be organized before you begin setting up your website. Know your audience and what they want, and how much they will pay for that knowledge. Many of the membership website platforms on the market today make it easy to create courses and membership content designed for easy set up and maintenance.
Selling digital PDF downloads and printables has become a highly popular and profitable online opportunity for individuals and businesses. Whether you're an educator, subject matter expert, coach, or crafter, creating and selling digital products can be an excellent way to generate passive income.
Launching a membership website is an exciting way to generate recurring income while building a loyal community around your content, expertise, or services. Whether you're offering online courses, coaching, or a private community, this step-by-step guide will help you get started.
In the world of membership sites, attracting new members is only half the battle—the real challenge lies in keeping them engaged and subscribed. Consistent, relevant content of course underpins success in membership businesses.But why?That's where understanding the psychology behind why people stay subscribed can help you craft a better, more loyalty-producing experience.
Operating a successful membership website doesn't end with recruiting new members. You need to ensure they keep coming back with engaging and timely content. But if you aren't strategic about it, that content will become a jumble of ideas in your brain -- and will look like exactly that on your site.
The covid pandemic has taught many yoga studios the value of having not just a simple website but one that allows them to generate an ongoing income stream.
Offering live or recorded yoga classes online can transform your yoga business by providing exposure to students around the world, increasing your income and providing the ability to upsell other products like retreats, courses or products.
Of course building a website can seem an overwhelming task at first. But, these days there are a wealth of affordable and easy-to-use tools for beginners that can make creating a website a weekend project.
SubHub’s membership website builder is a platform that provides everything you need to build and launch a website, accept payment and manage the members who are paying to access your yoga content. It's easy to expand your yoga practice with a membership website.
With our beginner-friendly platform, there’s no reason to feel intimidated. We take care of the tech and offer ongoing, hands-on support for when you need it.
So let’s outline the first steps to building, launching and getting members for your your website.
Don’t try to appeal to everyone. Instead refine your focus so you can target a specific audience. This makes appealing to and reaching an audience all the more easier.
For example, you may just want to focus on yoga for pregnancy or morning meditation or 5 minute sessions or chair yoga.
It might sound counterintuitive to be limiting your potential audience reach but focusing on a niche allows you to craft content specific to that audience’s needs.
By narrowing your focus, you can strengthen your online content offering because success comes from meeting the needs of an audience.
This also allows you to refine and tailor the keywords you use in your titles and copy making it easier for people to find your site via search engines.
Each template layout features sections designed to inform and convert visitors to members. But you can also customise your homepages with new layouts from the section library.
You should have a minimum amount of content available to members. I would suggest at least 14 pieces of content which could be a mix of blog posts and videos. Then regularly post new content to build your inventory and show commitment to your members.
You can also repurpose content into courses which can be sold individually or included in a membership. Sometimes it’s how you package and present content that can attract a subscriber. For example, a course that organises specifically themed content into a collection can provide a user with an easy to follow path into daily yoga practice.
Where to find high quality free use images, icons and graphics
There are plenty of sites where you can get free use, high quality yoga-themed images and video to make your site visually appealing. Pexels, Unsplash are my favorites and Canva is a superb free, all-round graphic software for creating media posts and more.
4. Get Organised
Your site’s organisation is very important. Your members need to easily find the content they are looking for. Spend time mapping out your navigation and assembling content into easily accessible categories. Think about the user experience. Users should be able to find the content they want in just a click or two.
This filter allows members to search for content that meets their specific criteria. The filter is particularly useful for searches that include multiple practice variables that you can define - such as duration, style and focus.
5. Build Your Audience
The best promoter of your website is yourself!
Using social media platforms to promote and drive traffic to your membership website is a must. The platform you chose varies according to where your audience naturally hangs out.
This might mean doing YouTube videos, Instagram Stories, TikTok LIVEs and expanding your practice from the studio into the digital landscape.
Use keywords in your titles that match what people are searching for so they can find your content.
An important part of any marketing strategy is consistently showing up. This is all part of the process of building trust with your audience. By witnessing your commitment, you'll create loyal followers.
6. Grow and Nurture Your Email List
In order to market successfully, you need to capture a visitor’s email address with an opt-in lead magnet.
This is easily done by offering something free in exchange for their email. It could be something as simple as a checklist. Of course, the offer needs to be relevant and of value to your prospective audience.
Then you must nurture this email list with a followup email sequence.
Conclusion
There’s a lot of free yoga content out there but users will join a membership website for the personal experience, connection and authenticity.
Your website doesn’t need to be perfect before you launch but it should be professional looking and provide value. But keep in mind that as with any experience, it is a continuing process that will improve as you learn and grow.
Creating a pricing page that converts isn’t just about listing numbers. It’s about making it clear, transparent, and easy to compare. When customers understand exactly what
Your website homepage is your brand’s first impression, and creating an engaging experience is crucial for keeping visitors interested and encouraging them to take action. Whether you’re selling a product
Repurposing your video content allows you to maximize its reach and impact across different platforms. Here are 10 ways to repurpose your YouTube videos to market your membership website:
YouTube is one of the most effective platforms for attracting, engaging, and converting potential members to your membership website. With billions of users and an ever-growing appetite for video content, leveraging YouTube can help you build brand authority, drive traffic, and grow your membership.
Kate Faulkner, founder of PropertyChecklists.co.uk, has created a valuable resource for aspiring property developers and professionals. By offering an array of detailed checklists, expert advice and access to a trusted network of service
Tony Eyers launched his membership website to offer online harmonica lessons to share his passion for music while providing value to both beginners and seasoned players. By offering a combination of free content
Using a membership website to sell your online learning materials allows you to support teachers with fresh resources while generating recurring revenue and showcasing your expertise.
The principles of promoting a membership website haven’t changed much over the years. It requires innovative strategies that attract and retain paying members. What does change are the tools and tactics. In this article, we’ll talk about how to leverage the latest cutting-edge tools and trends to maximize visibility and engagement in 2025.
SubHub’s membership website builder allows you to easily build and launch your own online knowledge business and earn an ongoing income from it.
Users love all the built-in functionality, intuitive editor and 5-star customer support they receive.
The SubHub platform includes everything you need, all-in-one place, to create a website that can accept payments from users who subscribe to gain access to your member-only content. It delivers all the functionality to succeed in creating any type of membership website. Get started building your site with our free 14-day trial.
Easily customise your homepages to convert visitors to members
After selecting one of our ready-made homepage templates, you can easily customise it to suit your brand and content. You can delete any unsuitable section from any template and replace it with one relevant to your design. A large selection of layout options can be found in the section’s library.
Build custom pages using the landing page editor
Our new landing page editor lets you create specific marketing pages. Depending on your hosting plan, you can create from 5 to 30 additional pages using the robust design capabilities of the landing page editor. But there’s need to be limited to using this editor just to create landing pages. You can also create highly styled content pages too.
Create unlimited membership plans and multiple levels
With SubHub, you can create unlimited subscription plans and membership levels to effectively segment your audience and the content they can access. Your members will only be able to access the content they are paying for.
Accept secure payments with trusted payment gateways
SubHub’s seamless integration with the trusted payment gateways, Stripe and PayPal, lets you securely accept recurring and one-off payments from members for subscriptions and course and store purchases. SubHub does not take any percentage of your sales. You can offer discounts, free trials and set up automatic renewals.
Easy to use content management system
Easily create and organise your content using the CMS. Your pages can contain images, audio, videos, PDFs and more. It can be published to be viewed publicly or access can be restricted to members only and even members who purchased specific subscription plans.
Create and sell unlimited online courses
Selling online courses are all the rage. With SubHub’s course editor, you can quickly create courses to sell as individual products or to include as part of a paid membership plan. Start transforming your knowledge into an income stream!
Check out the course sales page design on STEMsmart which lists all their educational courses for preschoolers.
Sell store products for an additional revenue stream
The built-in store lets you sell physical products and digital downloads. With the pay-per-view functionality, you can sell access to one off member-only content.
LovePrayTeach uses their store to earn additional income by also selling their member content as individual downloadable lessons.
Grow and nurture your online community
Grow your community engagement with features that promote communication. SubHub’s built-in member forums, commenting, event calendar and member profiles help to foster member participation.
Translate your website labels into your language
The language settings menu allows you to translate any hard coded English word into the language of your choice. Alternatively, you can replace a word with your own alternative.
Our advanced search filter lets students find the perfect fitness class
SubHub's advanced search filter lets your students customise their search experience so they can find the most suitable fitness or yoga class that meets their specific criteria at any moment.
The advanced search filter is available with every SubHub website. You just need to enable it in the control panel.
A 5-star support team that always exceeds expectations
Our team delivers personalised support and always goes above and beyond client expectations. We don’t send scripted replies but thoughtful information along with screenshots and bespoke video tutorials so you always feel comfortable and confident using the SubHub platform. Our support team never receives anything less than 5-star reviews.
Take a tour of SubHub's membership website solution - see everything that's possible and more
https://youtu.be/n6ISbNCMeEI
Need help building your website? Our design service could be the solution for you!